Everyone around the world is currently talking about the case of the former DAX company Wirecard AG. It stands for unimaginable economic misconduct by top management, coupled with incredible criminal energy. Among the countless questions asking how it could come … read more
Strategic marketing and advertising firm The O’Connor Group (Roanoke, Virginia) and Imre Szerdahelyi has started a special initiative to help Europe-based companies expand their presence and business opportunities in the U.S and vice versa. Named “EUR•US,” this initiative marks a … read more
Opening up new market segments and a focus on growth areas require consistent strategic development for start-ups. The successful anchoring of a new company direction is achieved with clever marketing and active communication. This short success story shows how “Teiimo … read more
Summary: China is increasingly developing from a price-sensitive market to a technology-oriented market. German medium-sized companies in the B2B sector can benefit in a sustainable way from the increasing brand awareness of the Chinese if they now reposition their brands … read more
The lockdown due to the corona crisis is almost over. Politicians, industry and the general public are all looking ahead to the future. Experts are publishing studies and giving recommendations for the “Post Covid 19” phase. The tasks for small … read more
Since two years now, I am empowering with my marketing and communications consultancy leaders, start-ups, as well as national and international small and medium-sized enterprises (SMEs), from industry and services. I am therefore very pleased about the appreciative feedback from … read more
In the course of the application phase for the winter semester 2020/21, the Business Mathematics course at TH Rosenheim (university) launched its marketing campaign „Check Dein Zukunfts-Plus“. The campaign focuses on the very good professional prospects of business mathematicians after … read more
Leaders are not only characterized by qualities such as foresight, implementation strength, integrity, courage or enthusiasm. They are also able to express their gratitude to important people and give something to those who need it. I would like to thank … read more
President Xi Jinping’s “One Belt, One Road” initiative strengthens the intercontinental trade and infrastructure networks between the People’s Republic of China and countries in Europe, Asia and Africa. This gives Chinese companies opportunities for expansion and growth in the global … read more
The Viennese social media management tool Swat.io recently released the five social media trends for 2019. One trend is: Practised professionalisation. Companies have to define more clearly why and how they use which social platforms and with which creative strategy … read more