The lockdown due to the corona crisis is almost over. Politicians, industry and the general public are all looking ahead to the future. Experts are publishing studies and giving recommendations for the “Post Covid 19” phase. The tasks for small … read more
Since two years now, I am empowering with my marketing and communications consultancy leaders, start-ups, as well as national and international small and medium-sized enterprises (SMEs), from industry and services. I am therefore very pleased about the appreciative feedback from … read more
In the course of the application phase for the winter semester 2020/21, the Business Mathematics course at TH Rosenheim (university) launched its marketing campaign „Check Dein Zukunfts-Plus“. The campaign focuses on the very good professional prospects of business mathematicians after … read more
Leaders are not only characterized by qualities such as foresight, implementation strength, integrity, courage or enthusiasm. They are also able to express their gratitude to important people and give something to those who need it. I would like to thank … read more
President Xi Jinping’s “One Belt, One Road” initiative strengthens the intercontinental trade and infrastructure networks between the People’s Republic of China and countries in Europe, Asia and Africa. This gives Chinese companies opportunities for expansion and growth in the global … read more
The Viennese social media management tool Swat.io recently released the five social media trends for 2019. One trend is: Practised professionalisation. Companies have to define more clearly why and how they use which social platforms and with which creative strategy … read more
I recently met a former member of my sports team and his wife for dinner. Today, he’s head strategist in a famous industrial company, she’s a recognised communication expert. After much talk about the past and the present, we spoke … read more
Miele was recently declared “Germany’s most admired company” by the business magazine Bilanz. In its study “Germany’s most admired companies” the magazine looked at the reputation of around 300 German companies and surveyed over 1,400 top managers. Ratings in the … read more