Supporting start-ups to get fit for the future

I am looking forward to this challenge with great start-ups, interesting business models and exciting projects. As of now, I am empowering Incubatees and alumni of ESA BIC Bavaria and ESA BIC Northern Germany as a supporting partner.

Strong and sustainable foundation

I help Incubatees and alumni to build a strong and sustainable foundation as well as to manage projects and challenges related to marketing, brand management, corporate communication and investor relations better, more efficiently and successfully. With no theoretical banter, but with a strategic, hands-on and passionate approach. I am happy to provide skill sets and experience from over 3,000 projects for strong brands, as well as global market and technology leaders, in a manner profitable for all involved.

1) Inspire with your equity story

Gain and justify the trust of (potenzial) investors. Manage expectations actively, transparently and personally before and during the investment. Be convincing and confident in your presentation and with your pitch deck. Communicate powerful messages.

2) Make your brand unique

Highlight the unique character of your brand. Position your brand successfully and differentiate yourself from the competition with your strengths. Build a strong foundation with your values and a distinctive value proposition.

3) Guide your customers successfully

Gain the appreciation of your customers with your marketing strategy. Achieve operational goals with the right marketing mix, market your range of services with clear messages of the benefits and successfully design customer-centricity.

4) Give stakeholders orientation

Enhance your reputation and improve your corporate culture with the right communication strategy and communication measures. Inform employees, media and business partners in an eye-catching way. Gain confidence in crises and change processes.

5) Optimise project and budget management

Integrate all necessary steps in order to successfully manage project volumes and processes. Optimise your marketing and communication budget. Concentrate on value-added activities, design a high-performance service provider structure and increase efficiency in cooperation with partners.

6) Convince with a strong mentality

I get you into shape as a leader, put your employees in the driver seat and strengthen cross-departmental collaboration. Design your department structures in a future-oriented way, especially on the path from start-up to SME or in the course of internationalisation.

My skills for your success (selection):

  • 25 years of experience in marketing, coporate communication, brand management and investor relations
  • 10 years heading the global department at international market and technology leaders
  • Over 3,000 projects for increasing customer centricity and operational business activities and strengthening corporate identity
  • First-hand experience as a founder
  • 10 years of experience on the capital market (Investor Relations (S-DAX); flotation (IPO))

You have questions about my offer as supporting partner for Incubatees and Alumnis of ESA BIC Bavaria and ESA BIC Northern Germany or a specific requirement? I am happy to help you and look forward to hearing from you.

ESA Business Incubation Center (BIC) Bavaria and ESA BIC Northern Germany promote pioneering companies with disruptive products and digital businesses. At the three Bavarian locations, Oberpfaffenhofen, Ottobrunn and Nuremberg as well as its Bremen location, startups highly benefit from the direct access to space technologies and –infrastructures, expert advice and technical facilities. The ESA BIC Bavaria and the ESA BIC Northern Germany incubation programme provide a comprehensive support programme, from research and development to financing, all the way through to market entry. ESA BIC Bavaria and ESA BIC Northern Germany is part of the Europe-wide network with numerous ESA Business Incubation Centres. Established 2004 in Bavaria as the first European space incubator, AZO Anwendungszentrum GmbH Oberpfaffenhofen has been managing ESA BIC Bavaria since 2009 with financial support from the Bavarian Ministry of Economics and its first-class partners: European Space Agency (ESA), German Aerospace Center (DLR), Airbus, Fraunhofer Institute for Integrated Circuits (IIS), Kreissparkasse München-Starnberg-Ebersberg and Sparkasse Nuremberg. Since 2019, AZO also manages the ESA BIC Northern Germany in Bremen.