How to execute successfully as a Chinese Marketing and Communication Leader outside of China

President Xi Jinping’s “One Belt, One Road” initiative strengthens the intercontinental trade and infrastructure networks between the People’s Republic of China and countries in Europe, Asia and Africa. This gives Chinese companies opportunities for expansion and growth in the global business environment in the future. To be successful in their efforts, the companies and the management as well as marketing and communications leaders, should, among other things, have a better understanding of economic and cultural thinking as well as customer behaviors in the new markets. In order to be successful in their strategic and operational activities outside of China, Chinese Marketing and Communication executives needs to consider the different business and cultural circumstances.

My skills for your success (selection):

  • 10 years heading the global department at international market and technology leaders
  • Over 50 projects in China for increasing operational business activities and brand awareness
  • Communication of the change of ownership from KraussMaffei to ChemChina

Do you need further information or do you have any questions abot my presentation at the China Marketing International Conference 2019? I am happy to help you and look forward to hearing from you.