EUR•US: To help European and American companies maximize their global presence

Strategic marketing and advertising firm The O’Connor Group (Roanoke, Virginia) and Imre Szerdahelyi has started a special initiative to help Europe-based companies expand their presence and business opportunities in the U.S and vice versa. Named “EUR•US,” this initiative marks a unique partnership between U.S.-based The O’Connor Group and Szerdahelyi’s global marketing and communication consultancy based in Munich.

Collective experience in global brand management, marketing and communication

“The O’Connor Group brings decades of experience partnering with global companies. Having insight into the EU perspective will help us laser in on client needs. This is what Imre brings as our European partner,” says Rebecca Rice, Co-Owner and Creative Director at The O’Connor Group. “Customers will benefit from our collective experience in global brand management, marketing and communication.”

The O’Connor Group will provide strategic marketing, event support, and advertising and design services alongside the strategic and tactical knowledge of Szerdahelyi, the former Head of Global Marketing and Corporate Communications for several multinational market and technology leaders.

Tailored measures and messages to improve operational business and company reputation

“We see a real need for Europe-based companies to have a trusted and experienced on-the-ground U.S. partner,” says Szerdahelyi. “My experience working with The O’Connor Group shows they understand the complexity of global businesses and can translate their needs to the American market. Together, we can tailor measures and messaging to meet U.S. customers where they are and help clients improve their operational business and company reputation.”

Both partners will also help American-based companies create strategies to succeed in European markets. “Our experience has shown Europe-based companies benefit from a local partner, just as U.S.-companies need regional partners to connect with their markets,” observes The O’Connor Group’s Co-owner and Director of Digital Services Raki Wright. “Everything from idiomatic translations to a physical partner this side of the Atlantic helps bridge the gap between companies and customers.”


The global initiative is called “EUR•US,”, a play on Eurus, latin name of the Greek god of the east wind. More information is available: EUR•US.

USA: The O’Connor Group | 1007 First Street SW | Roanoke, VA 24016 | Phone: +1 540 342 1889
Europe: Imre Szerdahelyi | Schneegloeckchenstr. 106a | Munich, 80995 | Phone: +49 172 855 9887

The O’Connor Group is a women-owned advertising, marketing, and public relations firm based in Roanoke, Virginia, in the U.S.’s Mid-Atlantic region. They provide design services for web, print, and experiences, along with full-service website and interactive development, social media management, analytics, and strategy. In addition, The O’Connor Group offers video, copywriting, and content generation as in-house capabilities. Founded in 1993, The O’Connor Group has managed regional, national, and global accounts in industries as diverse as plastics, consumer products, financial services, and hospitality.

With his Munich-based marketing and communications consultancy, Imre Szerdahelyi empowers managers, start-ups, and small and medium-sized enterprises (SMEs), whether regional, national, or global. He brings skill sets and experience from over 3,000 projects for global leaders in technology, manufacturing, and other industries, helping clients organise their marketing, corporate communication and brand management in a profitable manner, create value and secure the appreciation of employees, customers, and stakeholders.

You have questions about our services or a specific requirement? We are happy to help you and look forward to hearing from you.