IMRE SZERDAHELYI

Enabling Chief Winning Officers

PHILOSOPHY

From Leader to Chief Winning Officer

Organise your marketing, brand and communication activities in a profitable manner. Benefit from my comprehensive experience and know-how for strong brands, as well as national and international market and technology leaders. I strengthen and relieve you as a manager or help you and your company achieve objectives, create value, as well as generate added value for relevant target groups. Go from Leader to Chief Winning Officer.

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Successfully master everyday projects as well as major projects with your marketing, brand and communication activities. Highlight the unique character of your company and increase its level of awareness. Strengthen your position among competitors and boost operational activities – even on a small budget. Communicate strong messages with conviction and bring your team into the driving force role.

Rely on my skills as a playmaker, drinving force and arranger and win customers as a leader. With my over 20 years of professional experience with strong brands, as well as national and international market and technology leaders, I help you manage your projects in the areas marketing, brand management and corporate communication better, more efficiently and successfully for the benefit of relevant target groups. With my dedicated and passionate marketing and communication consulting services, I strengthen and relieve you as a manager or help you and your company achieve objectives, create value, as well as generate added value for relevant target groups. Go from Leader to Chief Winning Officer.

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PLAYING FIELD

Managing projects better, more efficiently and successfully

I support managers, start-ups, small and medium-sized companies (SMEs), as well as national and international groups from Germany and abroad, in the areas of marketing, brand management and corporate communication. With my experience and expertise from over 3,000 projects (B2B, B2B2C, B2C) I help you manage your everyday projects and major projects better, more efficiently and successfully. Depending on the task, I am a playmaker, driving force or arranger.

PLAYMAKER

Secure the appreciation of your target groups in everyday business with your marketing, brand and communication activities. Impress and convince with your range of services. Boost your operational activities. Also on a small budget.

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Secure the appreciation of your target groups in everyday business with your marketing, brand and communication activities.

I gladly help start-ups, small and medium-sized companies (SMEs), as well as national and international groups, in everyday projects to create value and generate added value for relevant target groups.

Strengthen your position among competitors and boost operational activities. Impress and convince relevant target groups of the advantages of your service offering. Communicate the strengths (USPs) of your products and services in an appropriate, memorable and high-profile manner.

Position your Marketing and Corporate Communication Department strategically and in a forward-looking way. Also stay active for relevant target groups on a small budget and in difficult times. Improve your added value and efficiency with the right partner network or use of digital platforms. Increase cooperation with relevant areas, e.g. sales and service.

My services as a playmaker for start-ups, small and medium-sized companies (SMEs), as well as national and international groups, in everyday projects (selection):

  • Development and implementation of strategies and concepts for strengthening operational activities and ensuring target group management
  • Implementation of individual communication projects, in internal communication, management communication, as well as PR for daily, business and technical press
  • Implementation of individual marketing projects, within the framework of market launches, at trade fairs, in storytelling and digital marketing
  • Strategic and future-oriented alignment of area and department structures
  • Ensuring support from business segments and departments, as well as subsidiaries
  • Optimising project, planning and budget management, as well as performance measurement
  • Concentration on value-added activities and optimisation of the service provider structure

Do you want to find out more about my services as a playmaker or have you a specific need? I am happy to help you with my dedicated and passionate marketing and communication consulting services and look forward to hearing from you (Make contact).

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DRIVING FORCE

Win them over as a manager. Present convincingly. Communicate strong messages. Develop high-performance teams and bring them into the driving force role.

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I am happy to help you as a manager to successfully position you among internal and external target groups.

Lead and impress employees, customers and business partners in your everyday business, in realignment phases or in times of change. Present convincingly. Communicate strong messages. Anchor new ways of thinking and acting.

Build strong teams and boost the performance of your Marketing and Corporate Communication Department. Bring your team into the driving force role. Nationally. Globally.

My services as a driving force so that you win as a manager (selection):

  • Coaching of members of the executive board and managing directors, as well as managers and skilled employees, for presentations, speeches, as well as in projects
  • Positioning of managers among internal and external target groups
  • Development of your employees into a strong team in the driving force role
  • Optimisation of project management structures and processes

I get you and your team into shape. Do you want to strengthen your own or your team’s performance or have you any questions about my services? I am happy to help you with my dedicated and passionate marketing and communication consulting services and look forward to hearing from you. (Make contact).

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ARRANGER

Handle major projects successfully. Create values and added value for your target groups. In good and bad phases or in times of change. Nationally. Globally. Sustainably.

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Handle major projects successfully. Make your company unique.

Use the power of active and targeted communication, as well as marketing specific to target groups. Communicate objectives and convince relevant target groups with the right strategy and the right concept. Particularly during realignment phases and in times of change.

Balance priorities in major projects. Implement clever and well-structured project management. Control project participants to ensure objectives are met and deadlines and budget are observed. Create values as well as added value for your target groups. Nationally. Globally. Sustainably.

My services as an arranger for start-ups, small and medium-sized companies (SMEs), as well as national and international groups, in major projects (selection):

  • Management of major projects, e.g. initial public offerings, mergers, acquisitions and change of ownership, strategic realignments, as well as change and integration management
  • Implementation of individual communication projects, also within the framework of financial, crisis and sustainability communication (CSR)
  • Ensuring a consistent corporate and brand identity
  • Anchoring country and industry marketing specific to target groups
  • Development and implementation of strategies and concepts in major projects incl. performance measurement

Do you have a specific requirement for ensuring the success of your project or any questions about my services? I am happy to help you with my dedicated and passionate marketing and communication consulting services and look forward to hearing from you. (Make contact).

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RESULTS

Success makes us happy. You gain when your target groups are satisfied. Here you obtain an overview of successful projects for my customers.

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Success makes us happy. You win when the project objective was attained thanks to the dedicated work of the team and the target groups are happy.

Below you obtain a selected overview of successful projects for my customers. These include start-ups, small and medium-sized companies (SMEs), as well as national and international groups from the industries health, software (IT), mechanical engineering, print and logistics, as well as from other industrial sectors.

Task: Advising head of marketing in the course of realignment of department
Solution: Future-oriented alignment, as well as new definition of employee tasks, processes and partner network
Result: Increase in operational capacity of department

Task: Market entry in competitive environment
Solution: Creation and implementation of crossmedial marketing concept with strong claim
Result: Increase in brand awareness and improvement of customer management

    Task: Internal positioning of managing director
    Solution: Creation of communication concept and coaching for presentations and speeches
    Result: Gain acceptance and understanding among employees

    Task: New definition of equity story
    Solution: Reduction and combination of previous items and strengthening of equity story with regard to opportunities and growth potential
    Result: Acquisition of investor

    Task: Strengthening of company positioning after M&A process
    Solution: Development and new definition of vision, mission, as well as values of new brand
    Result: Anchoring among target groups through active marketing and communication activities

    Task: Crisis communication in the event of threatened insolvency
    Solution: Creation of communication package with specific target group content, as well as coaching of management
    Result: Avoidance of insolvency

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ABOUT ME

I combine two great passions: a professional passion for marketing, brand management and corporate communication as well as a sporting passion for water polo. My experiences and numerous methods from competitive sports have constantly helped me in over 3,000 professional projects to achieve targets and inform, enable and inspire target groups. As a marketing and communication consultant, I am happy to provide this extensive package of skills and experience for your project success.

PERSONAL

I inherited my passion for water polo as well as my interest in technology from my father Ferenc. He was a member of the Hungarian junior national team and escaped to Germany during the Hungarian Revolution. As a qualified engineer, he made a significant contribution to the development of the electronic window regulator and electric seat adjustment for a leading German automotive supplier and held numerous international patents.

I got my first water polo cap as an eleven-year-old for SV Coburg. When I was 18 I moved to the Premier League team SV Würzburg 05 and played one decade with the established club. For work reasons I then joined the league competitors SV Cannstatt and finished my career as a competitive athlete after 14 years and 350 Premier League and European Cup games. At the age of 24 I suffered a slipped disc that almost finished my sports career. But with a strong will to succeed and supported by a strong team of trainers, fellow players, physiotherapists, family and friends, I decided on conservative treatment against medical advice – with active muscle development, complete changeover of my throwing technique and my day-to-day “lifestyle”. I made my comeback after six months – and went on to celebrate my biggest sporting successes including national championships. To date I have played in around 800 water polo games. An operation was not necessary.

My teams:

SV Coburg
SV Würzburg 05
SV Cannstatt
Wasserratten Fürstenfeldbruck

I am married and have two children who both play field hockey. I am a supporting member of „Verein Kinderhilfe Organtransplantation – Sportler für Organspende e.V. (KiO)“ and a member of the Olympics Association in Stuttgart.

PROFESSIONAL

I transferred my experience and numerous methods from competitive sports to the job, e.g. a high level of target focus and strong solution-oriented approach. My enthusiasm and curiosity also helped me in my personal development, after I discovered my passion for marketing and corporate communication whilst studying economics at the University of Würzburg.

In the course of my over 20-year career I have worked for international market and technology leaders, as well as strong brands (B2B, B2B2C, B2C), and reported to the executive board or management in all professional positions. I have successfully implemented over 3,000 projects with my teams for the relevant target groups – from everyday projects through to large-scale projects lasting months.

I really enjoyed the ambitious challenge in complex organisation structures of managing the marketing, brand management, corporate communication, but also investor relations divisions under the one roof. As a playmaker I assumed global responsibility for the group, as well as its business segments and subsidiaries. I attached huge importance to building and developing international high-performing teams, who pursue a solution-oriented approach, actively support business segments and departments, ensure a standard and distinct corporate identity and successfully position management internally and externally.

My career stages:

2010 – 2018:

KraussMaffei Technologies GmbH, Head of Global Marketing and Corporate Communications

2006 – 2010:

Wacker Neuson SE (S-DAX), Head of Global Marketing, Corporate Communications and Investor Relations

2001 – 2005:

Fachhochschule Aalen, Lecturer on Public Relations

2000 – 2005:

Bertrandt AG (S-DAX), Press Officer, Senior Manager Corporate Communication and Investor Relations

1996 – 2000:

Barmer Ersatzkasse, Trainee Marketing, Press Officer & Head of Social Policy IssuesGrundsatzfragen

1996:

Universität Würzburg, Master’s degree in economics as graduate economist

I would be happy to explain details of projects I completed in my career in the course of a meeting. I look forward to hearing from you (Make contact).

TEAM

Players win games, teams win championships. In order to provide you with comprehensive support, I work in a network with strong and experienced service providers from the areas of marketing, brand, corporate communication and investor relations. I am also happy to work with your trusted service providers or help you find the right partner for the necessary services.

I will gladly explain the details of my network in a meeting. I look forward to hearing from you (Make contact).

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Contact

IMRE SZERDAHELYI
Enabling Chief Winning Officers

Schneegloeckchenstr. 106a
Munich 80995, Germany

PHONE +49 89 23546672
MOBILE +49 172 8559887

E-MAIL isz@chief-winning-officer.de
WEB www.chief-winning-officer.de

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