IMRE SZERDAHELYI

Enabling Chief Winning Officers

PHILOSOPHY

From Leader to Chief Winning Officer

Sporting winners are constantly inspiring their fans. Everyday successful companies create added value for their target groups. Make your customers and business partners fans of your company and your employees with your marketing and communication activities. Benefit from my professional skills in conjunction with my experiences from competitive sports. Go from Leader to Chief Winning Officer.

Read more

Sporting winners fascinate us. Athletes satisfy the expectations of their fans when they perform very well and achieve the set goals.

It is the same in everyday working life. Successful companies manage diverse projects with top performances from their staff. As a member of the executive board, managing director, as well as division, department and project manager, you assume responsibility for the implementation of strategic and operational projects – and are therefore key players for your company.

As Chief Winning Officer you and your team achieve the set objectives. You create added value for your target groups so that they are successful in their business activities. Customers and business partners become fans of your products and service offers – and thus fans of your company and your employees.

With over 20 years of professional experience in global market-leading companies, as well as with strong brands, I am happy to help you optimally manage your projects in the areas of marketing and corporate communication. As a former playmaker and match winner on the German water polo team, I also apply my experiences from competitive sports. This means that you are better able to successfully implement projects on the playing field for the benefit of relevant target groups in a more efficient manner. Go from Leader to Chief Winning Officer.

Close

PLAYING FIELD

Managing projects better, more efficiently and successfully

A project is like a game. Success depends on the playing field. All measures in the preparation phase and implementation aim to deliver the best performance. With my experience and expertise from over 3,000 projects in the areas of marketing and corporate communication (B2B, B2B2C, B2C) I help you manage your everyday projects and major projects better, more efficiently and successfully – by means of sound analysis, a sophisticated structure and clever tactics. Depending on the task, I am a player, playmaker or coach.

GAME ANALYSIS

Check whether your positioning, strategy, structures and processes are targeted and to what extent there is efficiency potential.

More…

A thorough analysis increases the probability of success for future projects.

I am happy to analyse whether your division, department and project structures, as well as strategies, concepts and processes in corporate communication and marketing, are expedient. I also check whether your corporate positioning and your brand identity convince and if there are efficiency potentials in the cooperation ventures with partners.

This way the right steps for a sophisticated structure and clever tactics in your projects can be subsequently derived.

My analysis offer (selection):

  • Corporate and brand identity
  • Strategies, concepts and measures
  • Division and department structures
  • Project, planning and budget management
  • Service provider network

Do you have a specific need or want to find out more about my offer? I am happy to help you and look forward to hearing from you (Make contact).

Close

GAME STRUCTURE

Align your division, department and project structures to target attainment. Integrate all necessary steps in order to successfully manage a comprehensive project volume and the integration of new trends.

More…

A sophisticated structure ensures that the strongest team plays in your projects.

I am happy to help you set the right objectives for your marketing and communication work and align your division, department and project structures to target attainment. It also ensures that the passing game works in the team as well as with other departments and partners.

A comprehensive project volume and the integration of new trends characterise agile periods. I am happy to help your staff master upcoming challenges independently. Players become playmakers, and playmakers become match winners.

Whether with a prior or new mentality: I get you and your team into shape. Together with you I integrate all the necessary steps to develop expedient tactics for every project – particularly if the employee resources required are not or not yet available.

My offer for the development and strengthening of your performance (selection):

  • Building and development of division and department structures
  • Development of employees into a strong team
  • Coaching of members of the executive board and managing directors, as well as managers and skilled employees
  • Ensuring support from business segments and departments, as well as subsidiaries
  • Optimisation of project management structures and processes
  • Concentration on value-added activities and optimisation of the service provider structure
  • Strengthening of target group management

Want to boost your performance or find out more about my offer? I am happy to help you and look forward to hearing from you (Make contact).

Close

GAME TACTICS

In everyday projects as well as in major projects, in good and bad phases or in times of change: with targeted strategies, concepts and measures you deliver the best performance.

More…

Clever tactics ensure the success of your projects.

Successful companies manage this with profitable marketing and communication solutions – both in everyday projects as well as in major projects, in good or bad phases, as well as in time of change.

I would be happy to work out the right strategy and the right concept for your projects in the areas of marketing and corporate communication. With a targeted package of measures as well as new ideas and impulses, it is ensured in the implementation phase that you create added value for your target groups – so that they are successful in their business activity. Customers and business partners become fans of your products and service offers – and thus fans of your company and your employees.

My offer for your tactics for the successful implementation of your everyday projects and major projects (selection):

  • Development and implementation of strategies and concepts
  • Ensuring a consistent corporate and brand identity
  • Internal and external positioning of executive boards and managing directors
  • Support from sales and service
  • Anchoring country and industry marketing specific to target groups
  • Implementation of individual communication projects, in internal communication, management communication, PR for daily, business and technical press, as well as financial, crisis and sustainability communication (CSR)
  • Implementation of individual marketing projects, within the framework of market launches, at trade fairs, in storytelling and digital marketing
  • Management of major projects, e.g. initial public offerings, mergers, acquisitions and change of ownership, as well as change and integration management

Want to safeguard your project success or find out more about my offer? I am happy to help you and look forward to hearing from you (Make contact).

Close

RESULTS

Projects are successful when the target groups are satisfied. Here you obtain an overview of successful projects for my customers.

More…

A project is successful when the set objective has been achieved by the dedicated efforts of the team and the target groups are satisfied.

Here you obtain an overview of projects for my customers. Their names are mentioned if they agreed to such after conclusion of the project.

My customers come from the following industries: health, software (IT), engineering, human resources consulting, printing / logistics, as well as food.

I advise them in the following projects, among other things:

  • Analysis of brand identity
  • Coaching and positioning of management
  • Optimisation of project structures and processes in marketing
  • Advise marketing managers in the case of structural realignment
  • Development and implementation of vision and mission
  • Communication concept for strengthening the positioning of the company
  • Strengthening internal communication
  • Communication consulting in the course of M&A measure
  • Development and communication of new brand identity and market presence
Close

ABOUT ME

I combine two great passions: a professional passion for marketing and corporate communication as well as a sporting passion for water polo. My experiences and numerous methods from competitive sports have constantly helped me in over 3,000 professional projects to achieve targets and inform, enable and inspire target groups. I am happy to provide this extensive package of skills and experience for your project success.

PERSONAL

I inherited my passion for water polo as well as my interest in technology from my father Ferenc. He was a member of the Hungarian junior national team and escaped to Germany during the Hungarian Revolution. As a qualified engineer, he made a significant contribution to the development of the electronic window regulator and electric seat adjustment for a leading German automotive supplier and held numerous international patents.

I got my first water polo cap as an eleven-year-old for SV Coburg. When I was 18 I moved to the Premier League team SV Würzburg 05 and played one decade with the established club. For work reasons I then joined the league competitors SV Cannstatt and finished my career as a competitive athlete after 14 years and 350 Premier League and European Cup games. At the age of 24 I suffered a slipped disc that almost finished my sports career. But with a strong will to succeed and supported by a strong team of trainers, fellow players, physiotherapists, family and friends, I decided on conservative treatment against medical advice – with active muscle development, complete changeover of my throwing technique and my day-to-day “lifestyle”. I made my comeback after six months – and went on to celebrate my biggest sporting successes including national championships. To date I have played in around 800 water polo games. An operation was not necessary.

My teams:

SV Coburg
SV Würzburg 05
SV Cannstatt
Wasserratten Fürstenfeldbruck

I am married and have two children who both play field hockey. I am a supporting member of „Verein Kinderhilfe Organtransplantation – Sportler für Organspende e.V. (KiO)“ and a member of the Olympics Association in Stuttgart.

PROFESSIONAL

I transferred my experience and numerous methods from competitive sports to the job, e.g. a high level of target focus and strong solution-oriented approach. My enthusiasm and curiosity also helped me in my personal development, after I discovered my passion for marketing and corporate communication whilst studying economics at the University of Würzburg.

In the course of my over 20-year career I have worked for international market and technology leaders, as well as strong brands (B2B, B2B2C, B2C), and reported to the executive board or management in all professional positions. I have successfully implemented over 3,000 projects with my teams for the relevant target groups – from everyday projects through to large-scale projects lasting months.

I really enjoyed the ambitious challenge in complex organisation structures of managing the marketing, brand management, corporate communication, but also investor relations divisions under the one roof. As a playmaker I assumed global responsibility for the group, as well as its business segments and subsidiaries. I attached huge importance to building and developing international high-performing teams, who pursue a solution-oriented approach, actively support business segments and departments, ensure a standard and distinct corporate identity and successfully position management internally and externally.

My career stages:

2010 – 2018:

KraussMaffei Technologies GmbH, Head of Global Marketing and Corporate Communications

2006 – 2010:

Wacker Neuson SE (S-DAX), Head of Global Marketing, Corporate Communications and Investor Relations

2001 – 2005:

Fachhochschule Aalen, Lecturer on Public Relations

2000 – 2005:

Bertrandt AG (S-DAX), Press Officer, Senior Manager Corporate Communication and Investor Relations

1996 – 2000:

Barmer Ersatzkasse, Trainee Marketing, Press Officer & Head of Social Policy IssuesGrundsatzfragen

1996:

Universität Würzburg, Master’s degree in economics as graduate economist

I would be happy to explain details of projects I completed in my career in the course of a meeting. I look forward to hearing from you (Make contact).

TEAM

Players win games, teams win championships. In order to provide you with comprehensive support, I work in a network with strong and experienced service providers from the areas of marketing, brand, corporate communication and investor relations. I am also happy to work with your trusted service providers or help you find the right partner for the necessary services.

I will gladly explain the details of my network in a meeting. I look forward to hearing from you (Make contact).

Close
Close
Close

Contact

IMRE SZERDAHELYI
Enabling Chief Winning Officers

Schneegloeckchenstr. 106a
Munich 80995, Germany

PHONE +49 89 23546672
MOBILE +49 172 8559887

E-MAIL isz@chief-winning-officer.de
WEB www.chief-winning-officer.de

GDPR declaration.

By using this form, you consent to the storage and processing of your data through this site.