IMRE SZERDAHELYI

Enabling Chief Winning Officers

PHILOSOPHY

From Leader to Chief Winning Officer

Organise your marketing, corporate communication and brand management in a profitable manner. Create values and gain the appreciation of employees, customers, as well as relevant stakeholders. Benefit from my value contributions: with no theoretical banter, but a strategic, hands-on and passionate approach.

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With your marketing, corporate communication and brand management, manage projects and challenges better and more efficiently and successfully. Highlight the unique character of your brand and increase the level of awareness of your company. Differentiate yourself from the competition and boost operational business activities. Actively manage staff and customers. Communicate powerful messages in a convincing manner, provide direction and maintain the confidence and trust of your stakeholders.

With my marketing consultancy and communications consultancy I help you to create values and gain the appreciation of relevant stakeholders. With no theoretical banter. Together with you I step onto your playing field: with a strategic, hands-on and passionate approach. Depending on the task, I am a playmaker, driving force or arranger.

Leaders, start-ups, as well as national and international small and medium-sized enterprises (SMEs), from industry (incl. mechanical engineering, logistics, recycling) and services (incl. health, software (IT) and universities) benefit from my value contributions. Inform, enable and inspire relevant stakeholders with your marketing, corporate communication and brand management. Go from Leader to Chief Winning Officer.

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PLAYING FIELD

Successful through marketing, corporate communication and brand management

With my marketing consultancy and communications consultancy I empower leaders, start-ups, as well as national and international small and medium-sized enterprises (SMEs), from industry and services. Manage your projects and challenges better and more efficiently and successfully with strategies, concepts and measures from marketing, corporate communication and brand management. In good and bad phases or in times of change. Also on a small budget.

CONTRIBUTION

Prioritise your customers and boost their operational business activities with your marketing. Benefit internally and externally from corporate communication that builds trust. Position your brand successfully.

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Create values and gain the appreciation of employees, customers, as well as relevant stakeholders.

My value contribution for your marketing (selction):
Prioritise your customers. Impress with your range of services. Boost your operational business activities.

  • Marketing strategy and marketing concepts
  • Coaching for marketing leaders and marketing teams
  • Strenghtening your customer centricity
  • Operational marketing (incl. product marketing, service marketing, digital marketing, international marketing)

My value contribution for your brand management (selection):
Position your brand successfully. Point out your strengths among competitors. Nationally. Globally. Sustainably.

  • Strategic positioning amongst the competition (USP)
  • Increase brand awarness
  • Ensure uniform brand appearance

My value contribution for your corporate communication (selection):
Benefit internally and externally from communication that builds trust. Provide direction, particularly in the face of changing market conditions.

  • Communication strategy and communication concepts
  • Coaching for management, corporate communication leaders and communication team
  • Communication for realignments, change processes, compliance (EU whisteblower directive, mandatory for SME’s in Germany from 2021) and topics related to corporate culture (e.g. value structure, vision, mission statement)
  • Operational communication management (incl. internal communication, external communication, PR, management communication)

My skills for your success (selection):

  • 25 years of experience with market and technology leaders (over 3,000 projects)
  • Experience in industry: automotive, mechanical engineering, plant and systems engineering, construction sector, plastics industry, rubber industry, logistics, etc.
  • Experience in services: health, universities, software (IT), etc.

I am happy to assist you in optimising your budget, project management, as well as service provider structure. You have questions about my offer or a specific requirement? I am happy to help you and look forward to hearing from you.

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START-UPS

Put your start-up in the right light. Increase your awareness level and market your range of services in a convincing manner. Communicate strong content. Give direction to customers, investors and business partners.

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Get fit for the future. Impress and convince when targeting customers, investors and business partners. Create relevance and communicate powerful messages. Develop strong, professional teams.

My value contribution for your start-ups (selection):

  • Coaching for founders, leaders and teams
  • Advice on communication with investors / venture capital: Equity Story, Pitch deck, Pitch presentations, etc.
  • Strategic positioning amongst the competition (USP)
  • Communication strategy (incl. PR, social media)
  • Marketing strategy (incl. customer centricity, content marketing)
  • Budget planning and project management
  • Special topic: advice for start-up on becoming SME

Appreciative start-ups (selection):

iimono
Im.puls Team
Internetlenkung
Teiimo
Vulidity

Supporting Partner ESA BIC

Since 2020 I am supporting partner of ESA BIC-Bavaria. ESA Business Incubation Centre (BIC) Bavaria and ESA BIC Northern Germany promote pioneering companies with disruptive products and digital businesses. I help these incubatees and alumnis to manage projects and challenges related to marketing, brand management, corporate communications and investor relations better, more efficiently and successfully.

My skills for your success (selection):

  • 25 years of experience in marketing, coporate communication, brand management and investor relations
  • 10 years heading the global department at international market and technology leaders
  • Over 3,000 projects for increasing customer centricity and operational business activities and strengthening corporate identity
  • First-hand experience as a founder
  • 10 years of experience on the capital market (Investor Relations (S-DAX); flotation (IPO))

You have questions about my offer for start-ups or a specific requirement? I am happy to help you and look forward to hearing from you.

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SME’s

Boost your operational business activities. Actively manage customers and impress with your range of services. Enhance your reputation. Adopt a new attitude towards managers and employees.

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Boost the reputation of your company, also in difficult times. Improve customer centricity. Provide direction for staff in the event of dynamic, sensitive or disruptive changes. Anchor new ways of thinking and acting with a focus on sustainability. Adopt a new attitude towards managers and employees. Also on a small budget.

My value contribution for your small and medium-sized enterprises (SMEs) (selection):

  • Coaching for board members as well as marketing and communication leaders
  • Communication of realignments, change processes, compliance and topics related to corporate culture (e.g. value structure, vision, mission statement)
  • Strategic positioning amongst the competition (USP)
  • Communication strategy (incl. internal communication, external communication, management communication, sustainability (CSR))
  • Marketing strategy (incl. customer centricity, product and service marketing, content marketing)
  • Building and developing leading-edge teams
  • Special topics: combining marketing and corporate communication under the one roof, crisis communication, insolvency communication, compliance (EU whisteblower directive, mandatory for SME’s in Germany from 2021)

Appreciative small and medium-sized companies (selection):

Dr. Fritsch
nexxon design
ROCKBIRD
Software Factory
TerraNova Energy
TH Rosenheim
Tri-Punkt Solutions

My skills for your success (selection):

  • Positioning (Coaching) of 40 executive boards, managers and heads of departments
  • Over 1,500 projects for strengthening operational business activities and increasing customer centricity
  • Over 1,000 projects for enhancing corporate identity internally and externally

You have questions about my offer for small and medium-sized enterprises (SMEs) or a specific requirement? I am happy to help you and look forward to hearing from you.

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INTERNATIONAL

Set yourself apart from the competition, also on an international level. Take country-specific action. Create values and added value for your target groups globally. Sustainably.

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Strength your position among international competitors. Ensure a uniform brand identity worldwide. Take country-specific action and create relevance for national needs.

My value contribution for your for international start-ups and small and medium-sized enterprises (selection):

  • Coaching for board members as well as marketing and communication leaders
  • Increase level of brand awareness and customer centricity
  • Strategic positioning amongst the competition (USP)
  • Country-specific marketing strategy and communication strategy
  • Building and developing global teams

My skills for your success (selection):

  • 10 years heading the global department at international market and technology leaders
  • Positioning of 40 executive boards, managers and heads of departments
  • Over 3,000 projects for increasing customer centricity and operational business activities and strengthening corporate identity

You have questions about my offer for international start-ups as well as small and medium-sized enterprises (SMEs) or a specific requirement? I am happy to help you and look forward to hearing from you.

EUR•US: Going further across boarders

The bridge between Europe and the U.S.A. has always been strong. To expand to the next level, your company needs the right message, the right image, and the right strategy to reach customers and partners in the U.S. and Canada.

The O’Connor Group, a strategic marketing and advertising agency based in Roanoke, Virginia, USA, and I help European and American companies maximize their global presence. Our unique partnership is called EUR•US.

Focus on China

Since 2006 I have been assisting German companies in increasing their level of awareness and operational business activities in China. At the moment, I am advising a Chinese machine builder on establishing his market presence in Germany.

In China the market conditions for German companies are changing as a result of intensified competition. Since China is developing to a technology-oriented and brand-focused market German companies should “reposition their brand in China now” to benefit sustainably. The initiative “One Belt, One Road” gives Chinese companies the opportunity to expand to Europe. In order to be successful over the long term, it is worthwhile investing in marketing, corporate communication and brand management – both for German companies in China and Chinese companies in Germany.

My skills for your success (selection):

  • Over 100 successful projects in the USA for increasing operational business activities and brand awarness
  • Over 50 successful projects in China for increasing operational business activities and brand awareness
  • Communication of change of ownership from KraussMaffei to ChemChina
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#BENEFIT

I combine two great passions: a professional passion for marketing, brand management and corporate communication as well as a sporting passion for water polo. With my marketing consultancy and communications consultancy headquartered in Munich, I provide leaders, start-ups, as well as national and international small and medium-sized enterprises (SMEs), with skill sets and experience from over 3,000 projects (B2B, B2C, B2B2C) for strong brands, as well as national and international market and technology leaders, in a manner profitable for all involved.

ESA BIC

Since 2020 I am supporting partner of ESA BIC-Bavaria. I am helping incubatees and alumnis of ESA BIC Bavaria and ESA BIC Northern Germany to manage projects and challenges related to marketing, brand management, corporate communications and investor relations better, more efficiently and successfully. In good and bad phases or in times of change. Even on a small budget.

Get fit for the future!

I help you to build a strong and sustainable foundation, to create value and gain the appreciation of relevant stakeholders. With no theoretical banter, but a strategic, hands-on and passionate approach.

My offer for Incubatees and Alumnis of ESA BIC Bavaria and ESA-BIC Northern Germany:

  • Inspire with your equity story
  • Make your brand unique
  • Guide your customers successfully
  • Give stakeholders orientation
  • Optimise project and budget management
  • Convince with a strong mentality

My skills for your success (selection):

  • 25 years of experience in marketing, coporate communication, brand management and investor relations
  • 10 years heading the global department at international market and technology leaders
  • Over 3,000 projects for increasing customer centricity and operational business activities and strengthening corporate identity
  • First-hand experience as a founder
  • 10 years of experience on the capital market (Investor Relations (S-DAX); flotation (IPO))

You have questions about my offer for Incubatees and Alumnis of ESA BIC Bavaria and ESA BIC Northern Germany or a specific requirement? I am happy to help you and look forward to hearing from you.

About ESA BIC
ESA Business Incubation Center (BIC) Bavaria and ESA BIC Northern Germany promote pioneering companies with disruptive products and digital businesses. At the three Bavarian locations, Oberpfaffenhofen, Ottobrunn and Nuremberg as well as its Bremen location, startups highly benefit from the direct access to space technologies and –infrastructures, expert advice and technical facilities. The ESA BIC Bavaria and the ESA BIC Northern Germany incubation programme provide a comprehensive support programme, from research and development to financing, all the way through to market entry. ESA BIC Bavaria and ESA BIC Northern Germany is part of the Europe-wide network with numerous ESA Business Incubation Centres. Established 2004 in Bavaria as the first European space incubator, AZO Anwendungszentrum GmbH Oberpfaffenhofen has been managing ESA BIC Bavaria since 2009 with financial support from the Bavarian Ministry of Economics and its first-class partners: European Space Agency (ESA), German Aerospace Center (DLR), Airbus, Fraunhofer Institute for Integrated Circuits (IIS), Kreissparkasse München-Starnberg-Ebersberg and Sparkasse Nuremberg. Since 2019, AZO also manages the ESA BIC Northern Germany in Bremen.

ABOUT ME

In the course of my 25-year career I have worked for international market and technology leaders, as well as strong brands (B2B, B2B2C, B2C), and reported to the executive board or management in all professional positions. I have successfully implemented over 3,000 projects with my teams for the relevant target groups.

I really enjoyed the ambitious challenge in complex organisation structures of managing the marketing, brand management, corporate communication, but also investor relations divisions under the one roof. I gladly assumed global responsibility for the group, as well as its business segments and subsidiaries. I attached huge importance to building and developing international high-performing teams, who pursue a solution-oriented approach, actively support business segments and departments, ensure a standard and distinct corporate identity and successfully position management internally and externally.

Highlights:

  • IPO, merger & acquisitions (Wacker Neuson SE)
  • Change of ownership of Kraussmaffei to Chinese enterprise ChemChina as well as integration of KraussMaffei into ChemChina
  • Financial transactions, e.g. acquisition of blocks of shares (Porsche, ThyssenKrupp)
  • Change Management (e.g. increase of profitability and cost cutting, digitalization, Industry 4.0 approach, Supply Chain)

Project overview (selection):

  • Global Brand Management, e.g. Multi-brand management, Brand and Corporate Design relaunch, Employer Branding
  • Strategic Marketing, e.g. Global marketing strategy, customer centricity, digitalization, Industry 4.0 approach
  • International Marketing, e.g. marketing activities geared to the specific needs of the respective countries and branches (e.g. more tha 20 affiliates globally)
  • Digital Marketing, e.g. Electronic customer orientation, inbound Marketing, lead generation, social media
  • Strategic Communication, e.g. Global communication strategy, change communication, compliance
  • Executive Communication, e.g. Consulting, coaching, speeches and presentations
  • Internal Communication, e.g. Global Management Meeting, leadership and employee Communication, Intranet
  • External Communication, e.g. Press spokesman, Media Relations, Corporate Social Responsibility, success stories (storytelling)
  • Investor Relations, e.g. Equity Story, Annual General Meeting, annual and quarterly reports, analyst and investor Conferences, roadshow
  • Furthermore: Sales marketing (e.g. direct sales, key account, dealers, representatives), Product and service marketing (u.a. global product launches, crossmedia campaigns for system solutions, products and services), trade shows and events (e.g. major trade shows (bauma, IAA, K show), employee events)

My career stages:

Since 2020

EUR•US, Partner (Marketing, Branding and Strategy)

Since 2018

Enabling Chief Winning Officers, Founder and CEO

2010 – 2018:

KraussMaffei Technologies GmbH, Head of Global Marketing and Corporate Communications

  • Global Brand Management: e.g. Brand and Corporate Design relaunch of three premium brands, Employer Branding
  • Marketing: e.g. Global marketing strategy, positioning as a quality and technology leader (USP), customer centricity, customer orientation, marketing campaigns, product launches, marketing activities geared to the specific needs of the respective countries and branches (focussed on USA and China), digital marketing, social media
  • Corporate Communication: e.g. Executive communication, change of ownership, financial transactions & acquisitions, change communication, leadership and employee Communication, Corporate Social Responsibility, compliance, Media Relations (daily, business & trade press)
  • 2006 – 2010:

    Wacker Neuson SE (S-DAX), Head of Global Marketing, Corporate Communications and Investor Relations

  • Global Brand Management: e.g. Brand and Corporate Design relaunch of three premium brands
  • Marketing: e.g. Global marketing strategy, customer orientation, marketing campaigns, product launches, marketing activities geared to the specific needs of the respective countries and branches, digital marketing
  • Corporate Communication: e.g. Executive communication, merger & acquisitions, change communication, leadership and employee Communication, media relations (daily, business, financial & trade press)
  • Investor Relations: e.g. IPO, Equity Story, Capital Market communication, Annual General Meeting, compliance, cnnual and quarterly reports, balance sheet press Conference, analyst and investor conferences, roadshow, Capital Market Day
  • 2001 – 2005:

    Fachhochschule Aalen, Lecturer on Public Relations

    2000 – 2005:

    Bertrandt AG (S-DAX), Press Officer, Senior Manager Corporate Communication and Investor Relations

  • Corporate Communication: e.g. Executive communication, change communication, leadership and employee communication, media relations (daily, business, financial & trade press)
  • Investor Relations: e.g. Financial transactions, Annual General Meeting, annual and quarterly reports, balance sheet press conference, analyst and investor conferences, roadshow, Capital Market Day
  • 1996 – 2000:

    Barmer Ersatzkasse, Trainee Marketing, Press Officer & Head of Social Policy IssuesGrundsatzfragen

  • Corporate Communication: e.g. Excecutive communication, change communication, leadership and employee communication, media relations (daily & trade press), Social Policy issues
  • 1996:

    Universität Würzburg, Master’s degree in economics as graduate economist

    Network

    In order to provide you with comprehensive support, I work in a network with strong and experienced service providers from the areas of marketing, brand, corporate communication and investor relations. I am also happy to work with your trusted service providers or help you find the right partner for the necessary services.

    Personal

    I inherited my passion for water polo as well as my interest in technology from my father Ferenc. He was a member of the Hungarian junior national team and escaped to Germany during the Hungarian Revolution. As a qualified engineer, he made a significant contribution to the development of the electronic window regulator and electric seat adjustment for a leading German automotive supplier and held numerous international patents.

    I got my first water polo cap as an eleven-year-old for SV Coburg. When I was 18 I moved to the Premier League team SV Würzburg 05 and played one decade with the established club. For work reasons I then joined the league competitors SV Cannstatt and finished my career as a competitive athlete after 14 years and 350 Premier League and European Cup games. To date I have played in around 800 water polo games.

    My teams:

    SV Coburg
    SV Würzburg 05
    SV Cannstatt
    Wasserratten Fürstenfeldbruck

    I am married and have two children who both play field hockey. I am a supporting member of „Verein Kinderhilfe Organtransplantation – Sportler für Organspende e.V. (KiO)“ and a member of the Olympics Association in Stuttgart.

    EUR•US

    Going further across boarders

    The bridge between Europe and the U.S.A. has always been strong. To expand to the next level, your company needs the right message, the right image, and the right strategy to reach customers and partners in the U.S. and Canada.

    Why partner with us?

    • Our team has experienced marketing and communication experts based in the U.S. and Germany. We work together to help global companies like yours connect with European and North American audiences. Our goal is to build long-term and successful partnerships to maximize your business across borders.
    • We have also managed numerous projects to strengthen business operations and company reputations, as well as strategic realignments and change/crisis management. Your company benefits from our team’s strong trans-Atlantic network for global cooperation.
    • Our team members have managed global brands as well as marketing and communications strategies for some of the largest companies in the world.
    • We have extensive experience in B2B and B2C sectors, including plastics and rubber, manufacturing, engineering, healthcare, and hospitality.
    • We have a team dedicated to digital and social media for rapid response messaging and connecting with strong partners and customers.

    Capabilities

    • Marketing and communication strategy
    • Brand management
    • Design
    • Digital media and web development
    • Social media
    • Content creation and editing
    • Communications and media relations
    • Copywriting
    • Video storytelling

    Locations

    The global initiative is called “EUR•US,” a play on Eurus, latin name of the Greek god of the east wind.

    USA: The O’Connor Group | 1007 First Street SW | Roanoke, VA 24016 | Phone: +1 540 342 1889
    Europe: Imre Szerdahelyi | Schneegloeckchenstr. 106a | Munich, 80995 | Phone: +49 172 855 9887

    You have questions about our services or a specific requirement? We are happy to help you and look forward to hearing from you.

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    #Impulses

    Hopefully you or your network might find valuable impulses for your work from my blog (5 most read articles weekly):

    Why a new corporate mission statement is now necessary for a digital working world

    Supporting start-ups to get fit for the future

    How SME’s incorporate a whisteblower system (mandatory for SME’s in Germany from 2021)

    EUR•US: To help European and American companies maximize their global presence

    Managing strong brands in China successfully

    FAQ

    How does marketing help start-ups (entrepreneurs, self-employed persons)?

    Marketing helps you to boost your operational business activities and gain the appreciation of your customers. I help you to develop a goal-oriented marketing strategy, from which the right operational marketing mix for you is derived (incl. product marketing, service marketing, digital marketing), so that you can market your range of services with strong content in the best possible manner.

    How does corporate communication help start-ups (entrepreneurs, self-employed persons)?

    Corporate communication helps you to increase the level of awareness and reputation of your start-up. I help you to develop a communication strategy which gains the confidence and trust of customers, media, as well as investors and business partners. With the right measures of internal and external communication, you inform, convince and impress with powerful messages.

    How does the right marketing strategy strengthen small and medium-sized enterprises (SMEs)?

    The right marketing strategy helps you to achieve your operational goals, convince customers of your range of services and successfully structure customer centricity. I help you to refine your unique selling point (USP) and market your solutions for customer needs as needed with powerful marketing instruments and clear messages of the benefits. Ensure the appreciation of your customers. Nationally. Globally. Sustainably.

    How does the right communication strategy strengthen small and medium-sized enterprises (SMEs)?

    The right communication strategy helps you to provide direction to staff and customers. I help you to inform, convince and impress in an effective and high-profile way with internal and external communication measures. Adopt a new attitude, strengthen your corporate culture as well as reputation internally and externally. Gain confidence and trust in crisis, as well as dynamic, sensitive or disruptive change process.

    How does brand management help start-ups and small and medium-sized companies (SMEs) in a competitive market?

    With strong brand management start-ups and small and medium-sized enterprises (SMEs) strengthen their market position. I help you to refine the unique selling point (USP), highlight strengths and set yourself apart from the competition. Ensuring a consistent corporate and brand identity all over the world helps to create sustainable and lasting values and generate added value for target groups.

    How do I ensure customer centricity with marketing and corporate communication?

    Customer centricity means prioritising customers with their expectations, needs and wishes. I help you to show your range of services along the customer journey, to bring your customers to you and to convey values in order to retain your customers over the long term. Provide clear direction to your customers with benefit-oriented messages consistently across all communication channels.

    How does communication help me to better manage a change process (change management)?

    Change communication helps in dynamic, sensitive or disruptive change processes, to overcome transfer barriers, to create understanding and to gain confidence and trust among relevant target groups. I help you to manage your change process with active, smart and structured internal and external communication and convince persons affected and interested parties of the sense of purpose and necessity.

    Why is active crisis communication important?

    Numerous factors decide the success of crisis communication. I help you to manage this acute and highly dynamic situation with active, smart and structured communication among internal and external stakeholders. This includes reducing complexity, sending clear, unambiguous messages, adopting an active approach as well as a positive mentality.

    What value can insolvency communication contribute?

    Insolvency is a situation that companies do not like to talk about and is generally pushed by third parties, e.g. liquidators, creditors or media. I help you to manage this unpleasant and delicate situation with active, smart and structured insolvency communication. This includes appropriate preparation of the facts, a clear communication strategy, as well as guaranteeing communication leadership.

    Why smart, active and regular communication secures company’s reputation on compliance issues?

    There are repeatedly cases of criminal activities by management and employees in companies. A compliance management system controlls compliance with rules, laws and voluntary codes. As an ideal early warning system the so-called whisteblower system (anonymus whistleblower hotline) is mandatory for small and medium-sized enterprises in Germany from 2021 (EU Whistleblower Directive). An smart, active and regular communication helps the management to establish acceptance, understanding and trust among the workforce and business partners.

    Contact

    IMRE SZERDAHELYI
    Enabling Chief Winning Officers

    Schneegloeckchenstr. 106a
    Munich 80995, Germany

    PHONE +49 89 23546672
    MOBILE +49 172 8559887

    E-MAIL isz@chief-winning-officer.de
    WEB www.chief-winning-officer.com

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    Proud of being a supporting partner of ESA BIC Bavaria