Business Mathematics course launches “Check Dein Zukunfts-Plus” campaign
In the course of the application phase for the winter semester 2020/21, the Business Mathematics course at TH Rosenheim (university) launched its marketing campaign „Check Dein Zukunfts-Plus“. The campaign focuses on the very good professional prospects of business mathematicians after graduation.
“With the development and implementation, we professors worked together with students. For me, this was important in order to learn more about the attitudes, motivation and points of view of school-leavers as our target group. I also learned a lot about the advantages of digital communication,” says Prof. Dr. Viktor Sandor as head of the project. For example, to address generation Z better, the website was SEO-optimised and measures were increasingly started via social media. Meanwhile, the first brief teaching videos are running on YouTube, for example “Cool maths party tricks”.
The „Check Dein Zukunfts-Plus“ marketing campaign aims to increase the number of registrations for the Business Mathematics course at TH Rosenheim (university). To this end, the professors broke away from simply convincing prospective students with their professional competence and placed the focus on the excellent career prospects of business mathematicians after graduation. „I would like to thank Imre Szerdahelyi for his valuable strategic and operational support, his ideas and for showing new perspectives. Furthermore I thank Maximilian Maximilian Wanschka (Werbung Art Design) for the development of the impressive visual language“, stats Prof. Sandor.
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